Racing Welfare’s Furlong Factor competition, which ran from 29th April – 9th May, has as of today raised £51,430 for the charity’s Covid-19 Emergency Appeal, smashing through its initial target of £50,000. This takes the current sum raised by the appeal to £210,344.00 of the £500,000 that Racing Welfare needs to fundraise overall this year. The Furlong Factor saw Racing Welfare join forces with Great British Racing (GBR), the Tote, Sky Sports Racing, Racing Breaks, Inkerman London and Equine Productions, all of whom came together to raise funds for the charity.
The Furlong Factor provided some great ‘night in’ entertainment during the lockdown period and in the build-up to the final we asked anyone who had enjoyed the performances to donate the equivalent of their usual favourite night out to our Covid-19 Emergency Appeal. The #NightIn4NightOut campaign had plenty of support from some of racing’s most famous faces with the likes of AP McCoy, Francesca Cumani and Nicky Henderson all sharing their idea of a great night out and contributing to the appeal.
“We have been overwhelmed by the response the Furlong Factor received and by the generosity of everyone who has donated to our Emergency Appeal. I hope that the competition has also helped to make people more aware of the support on offer from Racing Welfare, particularly during these difficult times. We are hugely grateful for all those who got behind the initiative and helped to make it such a success.”Dawn Goodfellow, Racing Welfare’s Chief Executive
As well as being a fundraising initiative, the Furlong Factor offered a brilliant pick-me-up during these difficult times and the competition created an incredible buzz throughout the industry, with #FurlongFactor trending on Twitter during the heats. To date, the Furlong Factor videos have been viewed almost 700k times on Twitter with the competition generating over 3.6 million impressions across the platform.
Donations to our Covid-19 Emergency Appeal as still very much needed. Due to the cancellation of planned fundraising events this year, the charity is facing a £500,000 income deficit at a time when demand for Racing Welfare’s services has never been so high. In a normal year Racing Welfare would support around 2500 people from racing’s workforce. To date in 2020 they already supported over 3000 individuals. Click here to find out more about our Emergency Appeal and to donate.