European Bloodstock News’ Advertising Campaign Raises Thousands for Racing Welfare
European Bloodstock News presented the team from Racing Welfare with a cheque for over £5000 at their annual Clay Shoot event at Six Mile Bottom, Newmarket earlier this week, having raised funds through their ‘Name the price of your advert’ campaign in May.
European Bloodstock News (EBN) regularly lends a wealth of support to Racing Welfare by publishing details of the charity’s fundraising and awareness-raising efforts, in addition to particulars of its service provision, through their daily email bloodstock news delivery and printed pre-sales publications. As such, EBN is one of Racing Welfare’s foremost industry partners and an organisation that the charity is very proud to work with.
In May this year EBN ran a campaign to ‘Name the price of your advert’, from which all proceeds of adverts purchased within the allotted timeframe were donated to Racing Welfare. The initiative raised £5340, the full amount of which will go towards funding the charity’s work in providing support services for all those working in racing, from the start of their careers right through into retirement.
Racing Welfare’s Simone Sear and Clare Ascroft (left and right) receive the cheque from EBN’s Claire Taylor (centre) at the publication’s annual Clay Shoot earlier this week
Claire Taylor, EBN’s Sales Director of Thoroughbred Advertising said,
EBN is delighted to continue to support Racing Welfare, not only as a media partner but also by raising money each year with our ‘Name the price of your advert’ initiative. For an industry publication such as EBN, backing Racing Welfare is crucial as it is the only charity that supports all people who work in racing - stud, stable and support staff; from their recruitment right through to retirement and beyond. Without these staff one of the vital cogs in our industry would cease to turn, and that would be disastrous. We are very much looking forward to continuing the close association with Racing Welfare and are proud to support them in any way we can.
Racing Welfare is delighted to have developed such a strong association with EBN and the charity’s Chief Executive, Dawn Goodfellow, commented,
Our two biggest challenges lie in both raising our profile to potential beneficiaries and appealing to those willing to offer financial support to allow us to continue to deliver our services to the racing industry. Our partnership with European Bloodstock News goes a great way to helping us to address both of these challenges and we are hugely appreciative of their ongoing support.
EBN provides daily racing, breeding and sales news from around the world in a concise, easy-to-read format. It is emailed to subscribers a few hours after the day’s racing concludes in Europe – or following the sales, if later – and is an uniquely informative resource for anyone professionally involved in the bloodstock industry.
EBN’s subscriber base encompasses 29 individual countries, and is endorsed by both the British and Irish Thoroughbred Breeders Associations. It is also printed and distributed as a full colour publication at the main European and North American sales. Details of how to subscribe to EBN can be found here http://www.bloodstocknews.eu/home/.